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Don't you think all of that is just subjective?

The notion of 'objectification' is one of sexualization. To view women as a 'piece of meat'. Objectification isn't ever used to promote the elimination of the big, dumb male bully in school. It isn't used to stop the portrayal of men being objectified into any negative trope. It's only ever brought up when a female is portrayed in a modeling photoshoot, or a beach/pool/bedroom scene in a movie/show/picture. If you even look up the word on google, every entry you click on is going to be one focused on female sexualization. In practical use its a joke to use it in any other context.

Its worth noting that the argument relies on the idea that men can only view females or their character portrayals as a whole through one lens. If the character is seen in any context in a sexual light, that's the only thing that males can apparently remember. This would mean that the minute a female is intimate with a male, the man will from then on only view them as an 'object', something to be gratified with whenever it suits the male. This argument is extremely condescending towards men and is far more objectifying then even the most blatant fan-service a show can do.

If you really get down to the foundation of all entertainment industries, every character made is objectified. All of it is artificially produced and we simply argue over what the current generation thinks is an overdone cliche. Stories that try to upend those objectification concerns end up objectifying the characters in other ways. Why focus on side female characters? Honestly anyone other than the MC is just there to make the story appear wider and more grand, more fleshed out. In storytelling the MC is the center of the universe. Everything revolves around him, and anything focused on outside of the MC is just augmenting the universe around him.

This essentially means that there is no way to not objectify every character. Plus if we really examine how we ourselves look at the world, this is how we view everyone around us as well. We may know that the universe and the world and the people around us move irrespective to our own motivations, but our thought process when meeting people always compares anyone else to ourselves and how we act. To those that we've interacted with before. We don't know what their motivations are, or what their life is like. We may not mean to act like we are the center of attention, but its how we physically interact with the world around us. Its just how our brains function.

The standards of character development will change with the times naturally. If the audience gets tired of seeing that old trope being drug out and shoved in their faces, they will stop watching that kind of show and watch another that portrays characters in ways that please them instead. The vocal minority wants the industry to pander to their tiny demographic in spite of the overwhelming majority having no particular issue in these character's portrayals. Merely claiming that these portrayals negatively affect male opinion of women is fear-mongering. There is no evidence to suggest such a phenomenon, and it is akin to saying that violent video games distort reality for people and make them more apt to become violent themselves, more likely to become criminals.